Barcelona · Open to relocation
Turning brand partnerships into
measurable experiences.
I'm a Marketing & Sponsorship professional with 3+ years managing end-to-end brand partnerships — from identifying opportunities and shaping commercial proposals to on-site execution and ROI measurement.
My background sits at the intersection of sports, brand experience and data. I've worked with international brands including CUPRA, SEAT, Allianz and Estrella Damm, managing direct client relationships across some of Spain's most high-profile sporting events and premium brand environments.
I'm drawn to environments where brand love and performance metrics have to coexist — where you need to feel the event and read the data at the same time. That's where I do my best work.
As account manager for SEAT at Relevance Marketing, I led the full sponsorship cycle for SEAT's Copa del Rey partnership — one of Spain's most-watched sporting events, with 4.3M average TV viewers and 8.4M unique viewers for the final alone.
Developed the sponsorship strategy and activation roadmap covering the full tournament. Negotiated LED broadcast packages with Mediapro for pre-semifinal stages and executed on-site brand activations at high-profile matchdays throughout. Tracked ROI continuously — analysing influencer returns, media exposure and asset performance — and presented a full strategic ROI report directly to SEAT's Marketing Director, achieving +200% ROI on the total investment.
As account manager at Relevance Marketing, I led brand strategy and consumer experience for CUPRA City Garage Madrid — a premium brand space combining showroom, events, restaurant and car sales, designed to turn visitors into brand advocates.
My scope covered the full strategic layer: annual strategy document, guest journey design, activation calendar, sponsorship proposal analysis and event activations. Built and managed the KPI tracking system in Power BI covering footfall, leads, event attendance, PR value and social media reach — consistently meeting and exceeding quarterly targets. Beyond Madrid, led the rollout of a unified KPI dashboard across 11 CUPRA City Garages worldwide, aligning performance tracking across international markets.
Relevance Marketing was brought in as strategic and sponsorship agency for Pickle Pro Tour — leveraging the team's prior experience with international padel circuits. I was part of the creative process from day one: co-developed the tournament concept, built the full sponsorship structure from scratch alongside the CEO and creative team, including economic viability plan, sponsor tiers, pricing and pitch deck per asset category.
As account manager, all activation coordination passed through me — managing the external activation agency and Relevance's creative team simultaneously. Activated the inaugural Málaga Spanish Open '25, the circuit's first-ever tournament. Delivered full post-event ROI analysis covering attendance, broadcast and digital performance.
Built the sponsorship function from scratch for international scientific conferences — defining strategy, commercial packages, partner pipeline and systematic performance tracking. Implemented post-event ROI reporting and NPS measurement to evaluate sponsor and attendee experience quality.
Worked across the full sponsorship and consumer experience cycle for international brands including CUPRA, SEAT, Allianz and Estrella Damm. Progressed from junior support to independently leading accounts within two years, managing direct client relationships end-to-end.
Built the brand's e-commerce from zero on Shopify and drove a 40% increase in annual revenue through digital marketing and direct sales strategy. First experience owning a commercial outcome end-to-end.
Open to opportunities in sports marketing, sponsorship and brand partnerships. Based in Barcelona, open to relocation.